My name is Allison McGrath and I am a social scientist interested in applying principles of behavioral science to real world problems. I have extensive experience with a variety of quantitative and qualitative research methodologies and expertise in experimental design, behavioral analysis, survey construction, as well as digital and predictive analytics. Technical proficiencies include advanced knowledge of SAS, STATA, SPSS, ATLAS.ti, and UserTesting.
I received my Ph.D. in Sociology from Vanderbilt University. I work at Power to Decide (formerly, the National Campaign to Prevent Teen and Unplanned Pregnancy) as the Senior Manager of Market & Behavioral Insights where I serve as part of an integrated cross-functional team to support the mission to ensure that all young people have the power to decide if and when to become pregnant. More specifically, I am in charge of designing and conducting applied research that yields key insights about targeted audiences to increase the efforts to reach young adults with an emphasis on digital outreach.
In my free time, I am an avid spinner and general exercise enthusiast who enjoys testing the latest recipes in my kitchen.