My name is Allison Reilly McGrath and I am a social scientist interested in applying principles of behavioral science to real world problems. I have extensive experience with all phases of the research process including study design, data collection, analysis, as well as reporting and presenting insights. Technical proficiencies include advance knowledge of SAS, STATA, SPSS, R, ATLAS.ti, and Dedoose.
Currently, I work at Power to Decide (formerly, the National Campaign to Prevent Teen and Unplanned Prengnacy) as the Manager of Market & Behavioral Insights where I serve as part of an integrated cross-functional team to support the mission to ensure that all young people have the power to decide if, when, and under what circumstances to become pregnant. More specifically, I am in charge of designing and conducting applied research that yields key insights about targeted audiences to increase the efforts to reach young adults with an emphasis on digital outreach.
In my free time, I am an avid spinner and general exercise enthusiast who enjoys testing the latest recipes in my kitchen.