I study people to help products make sense.

With a Ph.D. in sociology and nearly a decade in UX research, I specialize in turning complex human behavior into clear product strategy. I bring a sociological lens to product development to help teams uncover gaps, challenge assumptions, and design for people in the real world, not just personas.

My work has shaped experiences used by millions—from Facebook News to Indeed’s Fair Chance Filter.

Today, I’m the founding UX researcher at Sizzle AI, where we’re reimagining how students learn using generative AI.